When Larsson & Jennings launched in 2012, we set out to disrupt the industry, paving a path away from the mass market and unsustainable production with watches that are manufactured responsibly and efficiently.
The fashion watch market is monopolised by licence agreements between huge companies and large-scale brands that use watches as a revenue stream and marketing tool. It’s a volume play, and for the most part there isn’t much thought or care put into the design process or the way these products are made.
So we set out to do things differently and we brought out a range of watches that combined integrity of design, quality and value for money.
Andrew Jennings had always loved watches, having inherited a vintage Rolex at the age of 10 from his uncle. It sounds obvious – start a business based around something you love – but it took Andrew a few years of sitting behind a desk in London’s financial district feeling unfulfilled before he realised he could turn his dream into a reality.
After a trip to Stockholm in 2010 to see his friend, Joakim Larsson, Andrew was inspired by the city’s minimal Scandinavian style to create a watch that would strike the perfect balance between modern and classic. So he came back to London, quit his job in the city and took a risk.
It was a good idea, and good ideas get copied. But we remain true to our values - innovating, creating classic timeless products in a sustainable way and always striving to be better.
Today Larsson & Jennings continues to draw design elements from Stockholm & London with a key focus on sustainability and longevity.
When we launched in 2012 we were pioneers in influencer marketing, amongst the first independent watch companies to use social media to grow our brand. As the digital landscape has changed, so have our priorities.
Sustainability is at the core of our decision making these days, with our 2030 carbon neutral goal at the forefront.
Evolution for us means sustainable growth and we are always looking for interesting ways to collaborate with people and brands.
For us, how it’s made is more important than where it’s made.
In order to manufacture our products more efficiently and sustainably we now produce our watches entirely in Asia; a conscious decision which has significantly lowered our carbon footprint and allowed us to pass on a cost saving to our customer.
Every single one of our watches is now quality controlled in our factory in China. It’s a state of the art factory which we visit regularly; and more importantly a safe and pleasant working environment with a team who are as passionate about precise engineering as we are.
Our approach is holistic. We know that in order to create a truly sustainable business we have to put equal emphasis on our people and the planet as well as turning a profit.
We are offering a 2-year warranty because we know occasionally things go wrong…
We have found that customers become emotionally attached to their watches and don’t want to part with them – after all, your watch lives your story, too.
So instead of replacing our watches, we now repair them. We work with an artisan watchmaker in London who can fix virtually anything.
It’s initiatives like this that are also bringing us slowly but surely closer to our carbon neutral goal.