Bold, versatile and empowering: With its oversized design and clean look, the Boyfriend watch functions as the ultimate statement piece that perfectly adapts to your individual style. Fusing a contemporary design aesthetic with a chunky feel, the collection can be both, edgy and casual.

Boyfriend Mixed Gold 40mm
Boyfriend Silver 40mm
Boyfriend Mini Silver 31mm


Combining the classic style of old vintage watches with an ultra-modern appeal, the large square-shaped 40mm dial features minimalist numerals and a subtle date display. Coming in three radiant colour ways, Mixed Gold, Mixed Rose Gold and Silver, Boyfriend pairs classic shades with timeless links made of gold-plated metal.


The collection embraces a mindset of pure strength and elegance; the believe in a strong confidence and fierce character. Boyfriend is an empowering collection that is all about falling in love with oneself, nature and solitude. Built upon the beauty of classic romanticism, the Boyfriend collection and campaign both combine bold design with a feeling of lightness.