Lugano represents the balance of modern and classic; two opposing identities that come together in equality in our new brand range. Using iconic roman numerals to represent the twelve dials on a watch face we seek to portray this balance and have it become a new signature for our bold yet timeless styles. Founded between the ideologies of Stockholm and London, Lugano marries the dual sensibilities so forged in our brand identity.
Norse represents the balance of modern and classic; two opposing identities that come together in equality in our new brand range. Using iconic roman numerals to represent the twelve dials on a watch face we seek to portray this balance and have it become a new signature for our bold yet timeless styles. Founded between the ideologies of Stockholm and London, Norse marries the dual sensibilities so forged in our brand identity.
Drawing inspiration from the arty, enduring and urban, VIVID allows us to celebrate confidence with its bold character and timeless elegance. Coming in three unique colour-ways, VIVID stands for heritage design beautifully modernised with subtle touches and materials that elevate any look.
Bold, versatile, and empowering: With its oversized design and clean look, the Boyfriend watch functions as the ultimate statement piece that perfectly adapts to your individual style. Fusing a contemporary design aesthetic with a chunky feel, the collection can be both, edgy and casual.
We have teamed up with New York based fashion influencer and designer Danielle Bernstein, the founder of fashion platform and brandWe Wore What, to create an exclusive watch that combines the best of New York's metropolitan character with a vintage feel.
The Rally is a true modern classic that was inspired by vintage sport watches and the aesthetics of British motorsports: A statement piece that comes in a range of colourways with either leather or link straps, both set to create a luxurious, elegant look.
Inspired by our love of exploration and influenced by iconic pilot watches of the past, the Meridian is your perfect companion for discovery. Featuring a new cushion-shaped case and luminous hands and markers, we combined the best of the past with modern arabic numerals and contemporary colourings, to place this collection firmly in a modern day horology setting. Discovery, redefined.