Lugano

Lugano represents the balance of modern and classic; two opposing identities that come together in equality in our new brand range. Using iconic roman numerals to represent the twelve dials on a watch face we seek to portray this balance and have it become a new signature for our bold yet timeless styles. Founded between the ideologies of Stockholm and London, Lugano marries the dual sensibilities so forged in our brand identity.
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Norse

Norse represents the balance of modern and classic; two opposing identities that come together in equality in our new brand range. Using iconic roman numerals to represent the twelve dials on a watch face we seek to portray this balance and have it become a new signature for our bold yet timeless styles. Founded between the ideologies of Stockholm and London, Norse marries the dual sensibilities so forged in our brand identity.
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VIVID

Drawing inspiration from the arty, enduring and urban, VIVID allows us to celebrate confidence with its bold character and timeless elegance. Coming in three unique colour-ways, VIVID stands for heritage design beautifully modernised with subtle touches and materials that elevate any look.
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BOYFRIEND

Bold, versatile, and empowering: With its oversized design and clean look, the Boyfriend watch functions as the ultimate statement piece that perfectly adapts to your individual style. Fusing a contemporary design aesthetic with a chunky feel, the collection can be both, edgy and casual.
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WE WORE WHAT

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Rally

The Rally is a true modern classic that was inspired by vintage sport watches and the aesthetics of British motorsports: A statement piece that comes in a range of colourways with either leather or link straps, both set to create a luxurious, elegant look.

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Meridian

Inspired by our love of exploration and influenced by iconic pilot watches of the past, the Meridian is your perfect companion for discovery. Featuring a new cushion-shaped case and luminous hands and markers, we combined the best of the past with modern arabic numerals and contemporary colourings, to place this collection firmly in a modern day horology setting. Discovery, redefined.
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