THE BOYFRIEND
Designed to empower. Made to last.
We’ve created empowering minimal timepieces and accessories since 2012, combining the best of a modern Swedish design aesthetic, British heritage, and quality craftsmanship. Each piece was designed to foster self-expression and confidence. That’s why our products are adaptable to you, and simply ultra-versatile.
We at L&J are people-oriented. That means we treat each other like family. We care about our people, products, and you, our customer. We believe in a world where everything is possible: Handmade precise quality, biodegradable and sustainable materials, 100% recyclable and recycled packaging, and fair wages for all our employees.
We are always striving to be better; to create the timepieces you will have forever.
Read more about our take on sustainability here.
Why we love
what we do.
Empowerment
Confidence is for everyone.
We believe in a world where confidence should be fuelled. That’s why our mission is to empower you to embrace and love your true self at any minute of the day.
Collaboration
We are not us without YOU.
We love working with our creative community. You make us who we are, which is why we are always on the lookout for new brand representatives.
Become an affiliate here.
Quality, Craftmanship and Longevity
Without breaking your bank.
We like to do things differently. So one day we brought out a range of watches and jewelry that both combined integrity of design, quality and value for money.
Watches & Accessories
Explore our range of sustainable Stainless Steel watches, carefully designed jewelry, vegan leather bags and 100% biodegradable sunglasses.
Meet Andrew Jennings
Founder & CEO
“I have always loved watches, having inherited a vintage Rolex at the age of 10 from my uncle. It sounds obvious – start a business based around something you love – but it took me a few years of sitting behind a desk in London’s financial district feeling unfulfilled before I realised that I could turn my dream into a reality.
After a trip to Stockholm in 2010 to see my friend, Joakim Larsson, I was really fascinated by the city’s minimal Scandinavian style. It inspired me to create a watch that would strike the perfect balance between modern and classic. I came back to London, quit my job in the city, took a risk and never regretted it.”
Explore our world
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